|
|
The legacy of philosophical behaviourism: the concept of mind without minds
Soutor, Milan ; Kolman, Vojtěch (advisor) ; Hill, James (referee)
The epistemological problem of unity and its development in the philosophy of Bertrand Russell is the main subject of this essay. The first chapter is devoted to naïve realism developed by G. E. Moore and adopted by early Russell. I explain the notion of objective unity of proposition. The second chapter concerns Russell's departure from naïve realism and the multiple relation of judgment which Wittgenstein's criticism rendered as fatally unable to handle the problem of synthetic unity. The breakdown of this theory led Russell to naturalism, which is the topic of the last chapter. I pay special attention to the regressive argument proposed in slightly different versions by Moore, L. Wittgenstein and G. Ryle. Keywords realism, neutral monism, behaviorism, unity, consciousness
|
|
|
The communications of childern's television on social networks: Case study ČT :D
Polák, Tomáš ; Supa, Markéta (advisor) ; Wolák, Radim (referee)
This study explores how the only public TV channel designated for children in the Czech Republic approaches on a children's audience and how it communicates with a child and adult viewers. The primary research of this study has a qualitative nature. The case study was used, the data were analyzed thematically. In the study, several interviews were conducted with the key television staff responsible for communication. Research based on a literature review found that television workes view the viewer as an active audience. They create content which is to be edutainment. ČT :D follows world trends and uses the latest technologies, including social networks, to communicate with the child's viewer. However, social networks ČT :D does not consider to be the key means of communicating with child viewers due to the age of its target group. Within the paradigms that dominate the discourse of approaching to the child's viewer, social constructivism was found out.
|
|
| |
|
| |
|
|
Aplication of behavioral psychology in marketing focusing price stimuli
Ptáčková, Marta ; Hofmannová, Jitka (advisor) ; Vranka, Marek (referee)
Price is a part of the marketing mix and plays an important role in decision making process of a consumer. The dissertation's main aim is to examine what lies behind shopping decisions. The text is divided in two parts. The first part summarizes findings of different authors on how the shopping decision is being made and how important emotions are to make a shopping decision. Since stories are not emotionally neutral, it also analyses the impact of storytelling on price people are willing to pay and if this price has an effect on perception of quality. The second part comprises the author's own research. Six in-depth interviews were conducted to put the previous findings into context and to gain a new perspective on the topic.
|
|
|
Use of computer simulations in medical education
Hübnerová, Iveta ; Šisler, Vít (advisor) ; Slussareff, Michaela (referee)
The diploma thesis deals with the method of using computer simulations in education, with a focus on medicine. It also presents possible usage of computer simulations in other fields. The thesis presents possible usage of computer simulation to support the education, analyses of effective approaches and possible barriers that may arise during the implementation. Practical research is based on qualitative analysis of current situation of using simulations at medical faculties in the Czech republic. Powered by TCPDF (www.tcpdf.org)
|
|
|
The legacy of philosophical behaviourism: the concept of mind without minds
Soutor, Milan ; Kolman, Vojtěch (advisor) ; Hill, James (referee)
The epistemological problem of unity and its development in the philosophy of Bertrand Russell is the main subject of this essay. The first chapter is devoted to naïve realism developed by G. E. Moore and adopted by early Russell. I explain the notion of objective unity of proposition. The second chapter concerns Russell's departure from naïve realism and the multiple relation of judgment which Wittgenstein's criticism rendered as fatally unable to handle the problem of synthetic unity. The breakdown of this theory led Russell to naturalism, which is the topic of the last chapter. I pay special attention to the regressive argument proposed in slightly different versions by Moore, L. Wittgenstein and G. Ryle. Keywords realism, neutral monism, behaviorism, unity, consciousness
|
|
|
Behavioral economics - how anchor affects demand
PODHOROVÁ, Nikola
My bachelor thesis is focused on behavioral economics. Behavioral economics are based on psychology, sociology and economics. One chapter is dedicated to the psycho-logical direction - behaviorism. I'm interested in the topic: how to anchor affects demand. In my thesis examine the theory in practice, the goal of the experiment is to prove whether people, that they really let anchor to affect them. I called 120 respondents, whose were divided into two groups, each group had its own version of the questionnaire. Each version was equipped with different primary anchor, which causes groups have different results. Both questionnaires contained the same four questions. The data are processed in the STATISTICA program with using ANOVA. Type the questionnaire with which related primary anchor, influenced respondents offered prices. The first questionnaire had the primary anchor wedding ring and a the second one had massage. But it also happened, that some respondents did not offer anything. Naming a star for them are worthless. The issues that included questionnaires, had an impact on the decision-making level of education and the latter type of questionnaire. For other questions failed to demonstrate that they have influences on decision-making.
|
|
|
Selected Aspects of First Language Acquisition in Czech
KANTOŘÍKOVÁ, Lucie
Bachelor thesis deals with psycholinquistics and selected aspects of language acquisition by children. It approaches four basic theoretical tendencies in the trend of psycholinguistics. These are behaviorism theory, generative theory, context psycholinguistics and cognitive psycholinguistics. It summarizes actual knowledge in language acquisition by children and in forming and development of people´s basic communication skills since their birth. At the same time the thesis also mentions the usual development disorders ? aphasia, dyslexia, dysphasia. Separate section is formed by the pilot study of a particular language phenomenon which is acquisition of adjective passive by a group of children three to five years old. The study uses a form of dialogues together with prepared pictures referring to single sentences. The results of the study are rather ambiguous, very individual and they resemble some well-known theoretical sources.
|
guest ::
